TELL THEM YOU
LOVE THEM
Client
Netflix
Idea
Netflix’s activation for the romantic comedy Your Place or Mine blurred the lines between social media and IRL. Featuring a first-ever live TikTok feed on a Times Square billboard takeover.
With Valentines day right around the corner, Netflix wanted to generate conversation and spark engagement around its latest rom-com, Your place of mine.
Results
87M+ Views across #YourPlaceOrMine
30M+ Views across campaign content
24 Hour Billboard Takeover in Times Square
01 Surprise Proposal
Awards
Clio / Gold: Use of Influencer:
Clio / Bronze: OOH
OMMA / Digital Out of Home
DigiDay / Best Out-of-Home Campaign
THE LAUNCH
〰️
THE LAUNCH 〰️
INFLUENCER CONTENT
〰️
INFLUENCER CONTENT 〰️
USER GENERATED CONTENT
〰️
USER GENERATED CONTENT 〰️
Once our influencer content was live, the rest of TikTok got the idea and began submitting their own love confessions to the hash-tag.
The best submissions where then projected onto the Times Square billboard for the world to see
THE STUNT
〰️
THE STUNT 〰️
Credits
Client: Netflix
Agency: Movers+Shakers
GCD: Jon Resnik
CD: Evan Kaufman
ACD: Sam Canvin
Producer: Grace Adams + Cara Zozula
Strategy: Lilia Souri
Editor: Christopher O’Quinn
Influencer Marketing Manager: Lindsay Hart
Global Project Lead: Wen-Ling Lin
Media: Dive Billboards
To finish off the social media takeover, we let one lucky couple use the billboard for the biggest grand gesture of love: a proposal.