The Smilestones Show
Client
Baby Dove
Campaign
Baby Dove wanted to celebrate the every day new parents accomplishment that aren’t in a medical book, but instead the moments that are real, authentic, and different for everyones. These are the ‘Smilestones’. We launched the Smilestone Show that celebrities these typically forgotten accomplishments with the help of Aria, our up and coming influencer.
Results
1.1M+ Views
89.2K+ Engagements
SOCIAL MEDIA ACTIVATION
We worked closely with our influencer talent to create TikTok teasers that reflected their own content and drive awareness towards Baby Doves TikTok channel.
BTS
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BTS 〰️
DIRECTOR: ALISON ROBERTO
PRODUCTION: FRESH FILMS
CREATIVE DIRECTION: JON RESNKI
ASSOCIATE CREATIVE DIRECTOR: RACHEL EDWARDS
ART DIRECTION: SAM CANVIN
AGENCY: MOVERS + SHAKERS
INFLUENCERS: @NIKADIWA, @JESSICAJOVEL (ALONZO), @ABBIEHERBERT
