e.l.f. Runs on Dunkin’

CLIENT

e.l.f. Cosmetics

Dunkin’ and e.l.f partnered to create a make-up collaboration that would break the internet. And who better to launch the make up collaboration than the TikTok queen of makeup herself: Mikayla Nogueira.

We took over her iconic makeup room and Dunkin’-fied it to create this fun reveal video of her using the new makeup line.

RESULTS

5 billion press impression
38 million social impressions
Brand mentions doubled
The first item of the collection sold out within 10 minutes