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SmartyPants

 

SMARTY
THE OWL

CAMPAIGN

Dinner time with the kids can be stressful for everyone. Enter SmartyPants. A vitamin shi!tting owl that’s here to disrupt the stressful dinner time with some comedy, liven up the kids, and let the parents care a little less.

We took this shi!tting Owl on the road to all our favorite influencers homes to disrupt dinner time in the best way possible. His goal: to sh!t on the table for the nutrients of the kids, but the peace of mind for the parents too.

CLIENT

Smartpants Vitamins

RESULTS

67.56+ Million Views
405k+ Engagements

Webby Awards Nomination

 
 
 

67.56+ Million Total Views
405k+ Total Engagements

 
 
 

INFLUENCER CONTENT

 
 

Client: SmartyPants // Unilever
Puppeteer: John Panepinto
Agency: Movers+Shakers
Puppet Designer: Viva La Puppet
CD: Jon Resnik
ACD: Rachel Edwards