SMARTY
THE OWL
CAMPAIGN
Dinner time with the kids can be stressful for everyone. Enter SmartyPants. A vitamin shi!tting owl that’s here to disrupt the stressful dinner time with some comedy, liven up the kids, and let the parents care a little less.
We took this shi!tting Owl on the road to all our favorite influencers homes to disrupt dinner time in the best way possible. His goal: to sh!t on the table for the nutrients of the kids, but the peace of mind for the parents too.
CLIENT
Smartpants Vitamins
RESULTS
67.56+ Million Views
405k+ Engagements
Webby Awards Nomination
67.56+ Million Total Views
405k+ Total Engagements
INFLUENCER CONTENT
Client: SmartyPants // Unilever
Puppeteer: John Panepinto
Agency: Movers+Shakers
Puppet Designer: Viva La Puppet
CD: Jon Resnik
ACD: Rachel Edwards